Wednesday, April 27, 2022 / by Emman Cristobal
Don’t Play Blind Archery When Selling Your Biggest Financial Asset – Your Home
There’s a lot of questionable advice out there from personal finance experts on TV or from friends, and family, they tell you to interview three or four or five agents, then pick one. When somebody tells me that’s what they’re going to do, I ask, what criteria are you going to use to compare them, judge them and pick one. Many admit they don’t know. They’re going to spend three, four, and five evenings interviewing different real estate agents with no predetermined way to pick the one they will ultimately trust to handle one of the biggest and most important financial events of their life.
You should not play blind archery. Our selling team can tell you with confidence, what works and what doesn’t, to get your home sold for the best results. Fact, there is no substitute for proven aggressive and effective marketing in your home. Effective marketing calls out to the buyers most qualified to buy your home. The process of attracting buyers to your home can not be left to chance. The exact words used to promote your home are critical. Fact, a lower commission does not guarantee you will net more on your home sale.
There is a big lie in real estate. It’s the lie that reducing the commission always results in more money for the seller. Nothing could be further from the truth. Virtually all sellers want to obtain the highest price possible for the property. Maximum exposure to the marketplace is the critical factor in achieving the highest price possible. Companies and agents who cut services in exchange for taking a lower commission often cost clients much more than the extra 1% to 3% they save in commission.
Depending on the price, the cost would be tens of thousands of dollars. Fact, there’s a big difference between just selling your home and getting your home sold right. There are many things to do to get your home sold for the best possible result. An agent who operates all by themselves really has to hustle to make it all happen the way it should. But just as doctors, lawyers and other professionals hire assistants to handle the small, but important details that do not require their expertise, we pioneered this same process in the real estate industry and thus have an excellent team to ensure that you are always our top priority and that we are never too busy to address your needs.
Fact, listing a home for an unrealistic high price almost always results in an unrealistic low selling price. When a home is priced too high versus comparable homes in the area perspective, buyers won’t bother to view it because they’re able to view homes with similar features that are listed for a lower price. As a result, the home that is listed too high sits on the market for a long time causing prospective buyers to assume there is something wrong with it.
The home can end up selling for much less than it would have if it had been priced correctly in the first place. To get your home sold for the most amount of money in a timeframe that works for you, contact us today and start packing.
We already have over 57,000 buyers-in-waiting looking to buy a home!
To discuss the sale of your home, call 925-216-7720 and start packing!